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Neuromarketing

SECOND DEGREE STUDIES

  • Type of studies SECOND DEGREE STUDIES
  • Field of study MANAGEMENT
  • Study mode FULL-TIME AND PART-TIME
  • Duration 2 YEARS (4 SEMESTERS)

Neuromarketing is an innovative specialty that combines the latest achievements in consumer research with the substantive background of psychological knowledge. While 20 years ago it was possible to wonder whether the nascent neuromarketing would strengthen its position in the world of science and business, today no one has any doubts about it.

Study programme

ISSUES DISCUSSED DURING STUDIES

  • Neural foundations of human development
  • Biometric technologies used in marketing
  • Neuropsychology of emotions and motivation
  • Neuroeconomics and behavioral economics
  • Biological correlates of decision-making processes
  • The most common cognitive biases in the trading world
  • Multisensory Marketing
  • Conducting brain-based marketing research

EMPLOYMENT PERSPECTIVES

  • Cognitive neuroscience
  • Marketing research methods
  • Biometric tools in marketing
  • Psychology of consumer behavior
  • Emotional intelligence in practice
  • Sensory Marketing
  • Elements of the User Experience methodology
  • Neuroeconomics and behavioral economics
  • Digital media in marketing

FEES

FULL-TIME AND PART-TIME

STUDY FROM

2 500€ per year */ 1300€ per semester

(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)
FEES AMOUNT

ADMISSION PROCEDURE STEP BY STEP

STEP 1

REGISTER ONLINE

  • Choose the faculty

  • Register in the system

  • Fill the required tabs: personal data, passport details, address

ONLINE RECRUITMENT SYSTEM

STEP 2

ADMISSION DOCUMENTS

  • Prepare the required documents:
    • National ID or passport
    • One passport photo
    • Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
    • Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
  • Upload scans of the required documents (see the full list of documents in the tab Important documents)

STEP 3

PAYMENT

  • Make a payment of the tuition and entry fees

  • Attach payment confirmation to your application

STEP 4

ACCEPTANCE

  • Receive scans of Acceptance Letter
  • In case of non-EU students – make a Visa appointment

STEP 5

WELCOME at Uczelnia Biznesu i Nauk Stosowanych „Varsovia”!

  • On your arrival day, please come to the Student Services with original copies of the required documents.

Enrol today!

Online recruitment
Student Uczelnia Biznesu i Nauk Stosowanych „Varsovia”

Biuro Obsługi
Studiów

bos.warszawa@varsovia.study

+48 698 407 637

+48 698 695 954


Godziny pracy:

  • Poniedziałek 13:00-17:00
  • Wtorek – dzień pracy wewnętrznej (biuro zamknięte)
  • Środa 13:00-17:00
  • Czwartek – dzień pracy wewnętrznej (biuro zamknięte)
  • Piątek 13:00 – 17:00
  • Sobota 8:00 – 14:00
  • Niedziela: 8:00 – 12:00

bos.rzeszow@varsovia.study

+48 17 741 20 42

Godziny pracy:

  • Poniedziałek, środa, czwartek, piątek – 11.00-17.00
  • Wtorek – dzień pracy wewnętrznej (biuro zamknięte)
  • Sobota (w dni zjazdowe zgodne z planem) 8:00 – 14:00
  • Niedziela (w dni zjazdowe zgodne z planem) 8:00 – 12:00

bos.poznan@varsovia.study

+48 660 132 655

 

Godziny pracy:

  • poniedziałek – nieczynne
  • wtorek – godz. 10.00 – 14.00
  • środa – godz. 10.00 – 14.00
  • czwartek – godz. 10.00 – 14.00
  • piątek – nieczynne
  • sobota – godz. 10.00 – 14.00
  • niedziela – godz. 10.00 – 12.00

bos.wroclaw@varsovia.study

+48 71 725 41 27

Godziny pracy:

  • pon. – pt. 9:00-17:00 (przerwa 12:30-13:00)
  • sb. 8:00-14:00 (w dni zjazdowe zgodne z planem)
  • ndz. 8:00-12:00 (w dni zjazdowe zgodne z planem)

bos.szczecin@varsovia.study

+48 666 092 302

 

Godziny pracy:

  • pon. – śr. 11:00-17:00
  • czwartek – BOS nieczynny
  • piątek. 11:00-14:00
  • sb. 8:00-14:00 Weekendy zjazdowe (zajęcia stacjonarne)
  • ndz. 8:00-12:00 Weekendy zjazdowe (zajęcia stacjonarne)

bos.lublin@varsovia.study

+48 81 473 25 62

Godziny pracy:

  • pon. – pt. 9:00-17:00 (przerwa 12:30-13:00)
  • sb. 8:00-14:00 (w dni zjazdowe zgodne z planem)
  • ndz. 8:00-12:00 (w dni zjazdowe zgodne z planem)