ISSUES DISCUSSED DURING STUDIES
- Marketing in e-business
- Integrated marketing communication
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Marketing
Second Degree Studies
-
Type of studies Second Degree Studies
-
Field of study MANAGEMENT
-
Study mode FULL-TIME AND PART-TIME
-
Duration 2 years (4 semesters)
The aim of this programme of study is to prepare specialists in the field of wider marketing activities, in particular activities related to such issues as market research, market communication, building relationships with customers, sales activities, PR, image building, brand management as well as the use of modern technologies in business. Marketing is an interdisciplinary area of knowledge and practical activity. It draws on the experience of psychology, sociology, economics, statistics, accounting, finances, ethnography and even philosophy. This specialization defines various methods of designing individual phases when it comes to promotional activities in business, including preparation and implementation of marketing campaigns.
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
EMPLOYMENT PERSPECTIVES
- In companies responsible for production, services and sales
- On the positions of marketing directors, brand management directors
- Product managers
- Internet marketing and retail
- As project managers
- In media houses, marketing and PR agencies
- In financial institutions
- Own businesses providing commercial services
- Export sales manager
- Marketing coordinators
FEES
FULL-TIME AND PART-TIME
STUDY FROM
2 500€ per year */ 1300€ per semester
(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)
ADMISSION PROCEDURE STEP BY STEP
STEP 1
REGISTER ONLINE
Choose the faculty
Register in the system
Fill the required tabs: personal data, passport details, address
STEP 2
ADMISSION DOCUMENTS
- Prepare the required documents:
- National ID or passport
- One passport photo
- Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
- Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
- Upload scans of the required documents (see the full list of documents in the tab Important documents)
STEP 3
PAYMENT
Make a payment of the tuition and entry fees
Attach payment confirmation to your application
STEP 4
ACCEPTANCE
- Receive scans of Acceptance Letter
- In case of non-EU students – make a Visa appointment
STEP 5
WELCOME at Uczelnia Biznesu i Nauk Stosowanych „Varsovia”!
- On your arrival day, please come to the Student Services with original copies of the required documents.
Enrol today!
