ISSUES DISCUSSED DURING STUDIES
- Websites as a marketing and e-commerce tool
- Instruments of competing in virtual space
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Internet marketing (e-Marketing and e-Commerce)
Second Degree Studies
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Type of studies Second Degree Studies
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Field of study MANAGEMENT
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Study mode FULL-TIME AND PART-TIME
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Duration 2 years (4 semesters)
Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.
e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.
e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.
EMPLOYMENT PERSPECTIVES
- Internet portals
- Advertising, marketing and PR agencies
- In companies responsible for production, services, marketing, sales and management
- Financial institutions
- On the positions of e-commerce, internet marketing and retail managers
- Project managers (PM) in the on-line area
- Running own businesses
FEES
FULL-TIME AND PART-TIME
STUDY FROM
2 500€ per year */ 1300€ per semester
(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)
ADMISSION PROCEDURE STEP BY STEP
STEP 1
REGISTER ONLINE
Choose the faculty
Register in the system
Fill the required tabs: personal data, passport details, address
STEP 2
ADMISSION DOCUMENTS
- Prepare the required documents:
- National ID or passport
- One passport photo
- Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
- Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
- Upload scans of the required documents (see the full list of documents in the tab Important documents)
STEP 3
PAYMENT
Make a payment of the tuition and entry fees
Attach payment confirmation to your application
STEP 4
ACCEPTANCE
- Receive scans of Acceptance Letter
- In case of non-EU students – make a Visa appointment
STEP 5
WELCOME at Uczelnia Biznesu i Nauk Stosowanych „Varsovia”!
- On your arrival day, please come to the Student Services with original copies of the required documents.
Enrol today!
