Psychology of advertising and media

UNIFORM MASTER’S STUDIES

Psychology – UNIFORM MASTER’S STUDIES » Psychology of advertising and media

Type of studies UNIFORM MASTER’S STUDIES
Field of study PSYCHOLOGY
Study mode FULL-TIME AND PART-TIME
Duration 5 YEARS (10 SEMESTERS)

By studying the psychology of advertising, media and social communication, students are able to acquire practical skills related to creating marketing campaigns, conducting marketing research, positioning brands, creating and testing advertising messages with the use of in-depth psychological knowledge and the very potential of new media. The studies offer analyses of the functioning of contemporary media and media laws in various countries, thus transmitting the ability to utilise various persuasion techniques. The programme focuses also on the principles of social communication. During the programme, students will also learn the techniques of public speaking and how to organize it effectively. Classes are conducted by marketing research specialist and practitioners associated with marketing and advertising agencies.

ISSUES DISCUSSED DURING STUDIES

interpersonal training
interpersonal communication
mass media
social media
literary criticism
media across culture and education
press, radio and television workshops
contemporary media market
Public Relations
market and media research methodologies
internet communication methods
public opinion and publicity
press law
internet psychology
psychology of advertising
psychology of influence, persuasion and propaganda
political psychology
sales psychology
social and cultural influence of media
graduation seminar

EMPLOYMENT PERSPECTIVES

media
educational establishments
foundations and associations
pedagogical and psychological counselling centres
private clinics
social services, army
care and educational institutions

media relations departments
state institutions and companies
HR departments
psychological counselling in media
journalism and production of media programmes

FEES

FULL-TIME AND PART-TIME

STUDY FROM

2 500€ per year */ 1300€ per semester

(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)

ADMISSION PROCEDURE STEP BY STEP

STEP 1

REGISTER ONLINE

Choose the faculty
Register in the system
Fill the required tabs: personal data, passport details, address

STEP 2

ADMISSION DOCUMENTS

Prepare the required documents:
- National ID or passport
- One passport photo
- Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
- Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
Upload scans of the required documents (see the full list of documents in the tab Important documents)

STEP 3

PAYMENT

Make a payment of the tuition and entry fees
Attach payment confirmation to your application

STEP 4

ACCEPTANCE

Receive scans of Acceptance Letter
In case of non-EU students – make a Visa appointment

STEP 5

WELCOME at Uczelnia Biznesu i Nauk Stosowanych „Varsovia”!

On your arrival day, please come to the Student Services with original copies of the required documents.

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