ISSUES DISCUSSED DURING STUDIES
- Internet and mobile marketing
- Sales methods and techniques
- Sales promotion
- Marketing planning
- Marketing strategies in services
- Merchandising
Marketing and sales management
FIRST DEGREE STUDIES
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Type of studies FIRST DEGREE STUDIES
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Field of study MANAGEMENT
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Study mode FULL-TIME AND PART-TIME
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Duration 3 YEARS (6 SEMESTERS)
The focus of this programme of study is consumer market behaviour as well as issues related to marketing of services and trade, Internet advertising, planning advertising and promotional campaigns, conducting market analysis across various dimensions, implementing marketing and competition strategies, as well as psychosocial aspects of advertising. Graduates acquire education that allows them to take up work related to the marketing activities of a company, institution and organization. They acquire knowledge and skills useful in business communication, particularly in the field of sales management, thus being able to take actions in the field of solving management and marketing problems, as well as administering human resources
Marketing – it is the science and art of researching, creating and offering profitable products with customer value so that to meet the needs of one’s target market. It determines which market segments a company can best satisfy, and it also designs and promotes products and services.
Sales management – setting tactical sales goals, creating and monitoring the implementation of the current action plan, planning and managing the resources necessary for an ongoing sales support.
EMPLOYMENT PERSPECTIVES
- Marketing departments of different enterprises
- Advertising agencies
- Research institutions
- On the positions of marketing directors, brand management directors
- In companies responsible for production, services and sales
- As project managers
- Running own businesses
- Export sales managers
- Marketing coordinators
FEES
FULL-TIME AND PART-TIME
STUDY FROM
2 500€ per year */ 1300€ per semester
(Students from non-EU countries: 3 600 € for the first year, 3 200 € for subsequent years)
ADMISSION PROCEDURE STEP BY STEP
STEP 1
REGISTER ONLINE
Choose the faculty
Register in the system
Fill the required tabs: personal data, passport details, address
STEP 2
ADMISSION DOCUMENTS
- Prepare the required documents:
- National ID or passport
- One passport photo
- Copy of a secondary school leaving certificate – in case of Bachelor’s degree studies
- Copy of Bachelor’s diploma and transcript of grades – in case of Master’s degree studies
- Upload scans of the required documents (see the full list of documents in the tab Important documents)
STEP 3
PAYMENT
Make a payment of the tuition and entry fees
Attach payment confirmation to your application
STEP 4
ACCEPTANCE
- Receive scans of Acceptance Letter
- In case of non-EU students – make a Visa appointment
STEP 5
WELCOME at Uczelnia Biznesu i Nauk Stosowanych „Varsovia”!
- On your arrival day, please come to the Student Services with original copies of the required documents.
Enrol today!
