ISSUES DISCUSSED DURING STUDIES
- Change management in SMEs
- Bookkeeping
- Customer relationship management
- Business plan as a management tool
- Valuation and management of an enterprise value
- Leadership and motivation
Management – First Degree Studies » Management of small and medium-sized enterprises (SMEs)
As part of this specialisation, students will have learned about the specifics of the operation of small and medium enterprises and they will have acquired the necessary knowledge and skills to support economic success. The course prepares students to acquire knowledge in such fields as image management, promotion strategies, marketing communication as well as functioning of small companies across the European Union.
In addition to the basic skills relevant to the field of management sciences, students will have acquired knowledge in the field of creative problem solving. They will also analyse the concepts of enterprise value management and will be able to use modern methods of financing and assess their effectiveness.
SME – public and private sector consisting of medium, small and micro enterprises. This sector benefits from special regulations under the economic law.
ISSUES DISCUSSED DURING STUDIES
2 500€ per year */ 1300€ per semester
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