ISSUES DISCUSSED DURING STUDIES
- Tourism market
- Tourism marketing
- Management across the hotel and catering industry
- Planning touristic events
- Promotion and sale of hotel services
- International tourism
Management – First Degree Studies » Management and marketing in tourism, hospitality and gastronomy
This specialty familiarises students with the current trends in the field of organisation and management in tourist, hotel and catering enterprises operating in the conditions of strong competition. Graduates will have acquired practical skills in the field of developing business plans, advertising campaign projects, marketing research and public relations. They will have also mastered effective negotiation techniques and will have learned about strategic management in the sphere of finances and quality of services.
ISSUES DISCUSSED DURING STUDIES
2 500€ per year */ 1300€ per semester
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