ISSUES DISCUSSED DURING STUDIES
- Websites as a marketing and e-commerce tool
- Instruments of competing in virtual space
- Public relations
- e-communication and social media
- Marketing planning
- Brand creation
Management – First Degree Studies » Internet marketing (e-Marketing and e-Commerce)
Internet marketing is currently one of the most dynamically developing areas when it comes to marketing. It is accompanied by an equally dynamic development of e-commerce. This study programme aims at preparing students for the practical use of Internet across marketing activities by analysing the principles of an online market and an effective implementation of various e-commerce projects across different business areas. Students learn about the issues of marketing virtualization in a strategic dimension and various processes of competing and achieving a sustainable competitive advantage by enterprises.
e-Marketing – marketing conducted on the Internet. Just like traditional marketing, it aims to promote information about certain brands, products and services.
e-Commerce – a type of trade, the process of concluding commercial transactions via the Internet.
ISSUES DISCUSSED DURING STUDIES
2 500€ per year */ 1300€ per semester
Choose the faculty
Register in the system
Fill the required tabs: personal data, passport details, address
Make a payment of the tuition and entry fees
Attach payment confirmation to your application
bos.warszawa@varsovia.study
+48 698 407 637
+48 698 695 954
Godziny pracy:
bos.rzeszow@varsovia.study
+48 17 741 20 42
Godziny pracy:
bos.poznan@varsovia.study
+48 660 132 655
Godziny pracy:
bos.wroclaw@varsovia.study
+48 71 725 41 27
Godziny pracy:
bos.szczecin@varsovia.study
+48 666 092 302
Godziny pracy:
bos.lublin@varsovia.study
+48 81 473 25 62
Godziny pracy: